Everyone taken care of.
Contents
Four things we never forget.
Every design decision answers to these four. If a surface can't trace its reasoning to one of them, rework it.
VESTRY in a clean serif.
Six letters. No awkward combinations. Looks like it has been around for a hundred years.
A pairing that reads like a letter.
A warm serif for what matters. A humanist sans for what needs to be clear. A mono for what needs to be exact.
Bone, Linen, Sage-Stone, Ink.
Materials you'd actually find in a vestry — cloth, stone, wood, and ink on paper. Nothing digital-flat.
Plain, literary, short.
Written to be read by someone tired. Shorter than a brochure, longer than a slogan.
Sounds like Vestry
- Everything in its place. Everyone taken care of.
- Kevin can see the will. He can't change it.
- We'll save where you are. Come back tomorrow.
- The people you love are already carrying enough.
- Three stewards. Two confirmations. One key.
Not Vestry
- Unlock peace of mind today with our premium offering!
- Securely empowering your end-of-life journey.
- Revolutionary AI-driven estate planning.
- Don't leave your loved ones with a mess.
- Enterprise-grade, bank-level, military-grade.
Quiet photography. No faces.
Hands, rooms, light on paper. The moments before and after, never during.
The brand, placed in the world.
Letter. Email. Out-of-home. Physical card.
A carta for human beings.
Every life leaves a paper trail. The will. The deed. The passwords. The letters written to the future. The wishes spoken once, over a kitchen table, and never written down.
When a life ends, that trail has to be followed by people who are already grieving. They carry too much. They forget what they were told. They find out, at the worst possible moment, that the most important things were never written down, or written down somewhere no one can find.
This is not a technology problem. This is an old problem, older than technology. In a church, this problem had a room. The vestry. It held the records of a community — who was born, who was joined, who was lost. It was protected. It was stewarded.
We are building a vestry for a family. A quiet room, with all the important things in it, and a small group of people trusted to know where the keys are.
We believe in plain language. In written-down promises. In permissions that read the way they work. We believe the people you love should not also become detectives.
We will not trade on fear. We will not price a family out of the truth they've already bought. When a steward opens a Vestry for the first time, in crisis, our product will be free to them forever.
Everything in its place. Everyone taken care of. Your family's vestry.
Set in Cormorant Garamond, Inter Tight, and JetBrains Mono.
Printed on recycled stock. Bound in linen. Issued annually to members of the household, partners, and builders. Reproduction of wordmark and applications requires permission from the team at hello@vestry.io.